Business Innovation Program (BIP)
A comprehensive business program designed for:
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People who want to get foundational understanding of the world of Business
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Aspiring entrepreneurs who want to become knowledgeable
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Professionals who want to get the core insights of a MBA-style education in an accelerated and affordable manner
Program Description
Join the Business Innovation Program at EBH Africa Academy for an immersive and hands-on learning journey that empowers you with the essential knowledge and skills to thrive in today's ever-evolving business landscape. From laying strong foundational business principles to mastering advanced strategies, this program delves deep into key business concepts, cutting-edge marketing techniques, effective sales strategies, sound financial management, and impactful leadership principles.
Our program stands out with its focus on real-world African case studies and interactive lectures, allowing you to apply theoretical knowledge to practical scenarios. This approach fosters critical thinking and problem-solving abilities, setting you on a transformative path towards success in the world of business.
Program Structure
The Business Innovation Program (BIP) is a 8 week virtual programme, that will take place 6-8 hours weekly through online class sessions, WhatsApp group sessions using innovative classroom management tools and techniques.
Lectures will be delivered in modules that will afford learners the flexibility of time to run their businesses and personal activities, while they participate in the programme.
The core part of the program will include the following courses:
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Design Thinking
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Go-to Market Strategy
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Branding and Storytelling
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Financial Management
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Legal structure for business
Students will be shared into groups to participate in practical case studies, each lecture will have quizzes and assessments. Every student will be assessed based on their class participation, attendance and assessment score in order to receive their certificate at the end of the program.
Program Features
Curriculum Overview
The curriculum is designed to offer a comprehensive approach to key tools and knowledge needed in growing and running an effective business. At the end of the training, students will gain the necessary knowledge, skills and confidence to grow their businesses and careers.
Design Thinking
You'll learn how to empathize with users, define problems, ideate creative solutions, prototype and test them. It's a valuable approach for innovation and product development.
Marketing & Sales
You'll learn how to identify potential partners, negotiate partnerships, and improve your sales skills, which are vital for business growth.
Go-To Market Strategy
It covers market analysis, target audience identification, pricing, distribution, and promotional strategies. It's crucial for launching products successfully.
Business Planning
You'll learn how to define your business goals, understand market research, outline your strategies, and create financial projections.
Branding & Storytelling
You'll learn about brand positioning, messaging, visual identity, and how to connect emotionally with your audience.
Financial Management
You'll learn about financial planning, analysis, budgeting, risk management, capital allocation, and financial reporting to ensure the company's financial health and sustainability.