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Dear Entrepreneur: 5 reasons you need to leverage on social media

Updated: Apr 12, 2023

If you've spent time on the internet, you would have seen numerous ways in which business people make sales daily leveraging social media.

As an entrepreneur, leveraging social media is essential for increasing brand visibility, connecting with customers, and growing your business.


According to Investopedia, the term social media refers to a computer-based technology that facilitates the sharing of ideas, thoughts, and information through virtual networks and communities.

Social media is internet-based and gives users quick electronic communication of content, such as personal information, documents, videos, and photos.

More than 4.62 billion people use social media, as of 2022.


Brands that leverage social media successfully have the luxury of always being a part of the online conversation. Not only do they have a direct line to consumers, but they also have the opportunity to establish themselves as industry experts through helpful and informative content.

The following are 5 reasons you should be using the social media tool to your business advantage:

1. Improved brand awareness

By applying a social media strategy, social media will help you significantly increase your brand recognition. By spending only a few hours per week, over 91% marketers claimed that their social marketing efforts greatly increased their brand visibility and heightened user experience.

Undoubtedly, having a social media page for your brand will benefit your business and with regular use, it can also produce a wide audience for your business in no time.

2. Engage with your customers

Social media is a good way for engaging and interacting with customers. The more you communicate with the audience, the more chances you have of sales conversion. Set up a two-way communication with your target audience so that their desires are known and their interest is catered to with ease. Moreover, communication and engagement with customers is one of the ways to win their attention and convey them your brand message. Thus, your brand will reach a larger audience in real terms and get itself established without any hassle.

3. Improved brand loyalty

When you have a social media presence, you make it easier for your customers to find you and connect with you. By connecting with your customers through social media, it's more possible to get customer retention and customer loyalty. Since developing a loyal customer base is one of the main goals of almost any business, customer satisfaction and brand loyalty typically go hand in hand. It is essential to often engage with your customers and start developing a bond with them. Social media is not just limited to introducing your product, it is also a leading platform for promotional campaigns. A customer sees these platforms as service channels where they can directly communicate with the business.

4. Healthier customer satisfaction

Social media plays a vital role in networking and communication platforms. With the help of these platforms, creating a voice for your company is important in improving the overall brand image. Customers appreciate the fact that when they post comments on your page, they receive a modified reply rather than a computerized message. A brand that values its customers, takes the time to compose a personal message, which is perceived naturally in a positive light.

5. Marketplace awareness

One of the best ways to find the needs and wants of your customers instead of directly communicating with them is Marketplace awareness. It is also considered as the most valuable advantage of social media. By observing the activities on your profile, you can see customers’ interest and opinions that you might not know otherwise if you didn’t have a social media presence. As a complementary research tool, social media can help you get information and a better understanding of your industry. Once you get a large following, you can then use additional tools to examine other demographics of your consumers.


1. Identify which social media platforms your target audience uses.

2. Create engaging content that resonates with your audience and provides value.

3. Monitor and respond to comments and messages.

4. Promote your content on other channels, such as email newsletters and webinars.

5. Share user-generated content to encourage engagement.

6. Leverage influencer marketing to reach a wider audience.

7. Analyze your performance to track progress and refine your strategy.

8. Offer exclusive promotions to your social media followers.

Conclusively, dear entrepreneur, leveraging social media is a great cost-effective way to get more sales and profit, and it would also put you on a good relationship journey with your clients and customers.

You should take advantage of these tools made available at your fingertips.

Dear Entrepreneur, what step would you be taking in boosting your social media game today?

33 views1 comment


Ifeloluwa Olugbebi
Ifeloluwa Olugbebi

Amazing piece... Worth sharing

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